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FOR GROUPS
WITH WEB SITES ALREADY
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Probably the most
common "yes, but" we hear when we suggest people sign up
for a Community Web Site is "yes, but I already have a
Web site, and I certainly don't need another." Here are
four reasons you might want to think again:
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Reason #1:
You want to be seen
Having a Web site is no guarantee of having an
audience. There are so many Web sites in existence
today, even the most powerful search engines have fewer
than a third of them on record. Sure, your group will be
able to develop a following by your own hard effort -
but it can't hurt to have a lot of foot traffic passing
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The most reliable measures
of foot traffic on the Web are "visits" and "page
views." Between them, STLtoday.com, Post-Dispatch.com
and the Community Web Sites gateway receive more than 4
million visits a month, and each time a visitor comes
here he or she views 4 to 5 pages before leaving - for a
grand total of 15 to 16 million page views per month.
And the traffic rubs off. The Archdiocese of St. Louis has told us that it's received 20-30 more
visitors a day since linking its already well-traveled
Web site to the Community Web Sites network.
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Reason #2:
Our tools are greatWe want to emphasize that word, "link." Signing
up with the Community Web Site program doesn't mean
having to maintain two complete Web sites; it means
being able to use the Post-Dispatch's Web tools - as
many or as few of them as you want - to complement (or
replace) what you're doing on your existing site. It's
easy to treat your Post-Dispatch pages and your existing
Web pages as integrated parts of a single site.
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Among the tools you might
want to use are the calendar, which feeds directly into
the online and newsprint calendars of the Post-Dispatch,
Get Out and STLtoday.com. And the feedback tools that
give your site live chat from the moment it's created
and make it possible to create online questionnaires in
a few minutes. And the management tools that allow you
to maintain the entire site yourself - with or without
any Web knowledge - or to farm out the work of
writing your newsletters and keeping your calendar to
any member of your organization, or to all of them. To
name just a few of the tools we provide
you.
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